artbrandingapparel

BADMINTON CLUB

For: Wandsworth Arts Fringe, Royal College of Art

Exploring the concept of invisible borders between public and private spaces, the Badminton Club also examines the participatory nature of art, viewing art not just as a static object but as an interactive process that engages the audience.

APPAREL DESIGN

For: Dyfi Bike Park, RedBull, Atherton Bikes, Evolve, Helfare

Helping clients to encapsulate the essence of their brand through clothing. My artistic approach is symbolic, drawing inspiration from the unique qualities of each brand or location to create bespoke artwork that riders love to wear.

SHADOWS

For: Wandsworth Arts Fringe, Royal College of Art

SHADOWS is an experimental, sonic portrait of the Nine Elms development in South London. Each sound whispers a story of urban life, where multiple realities coexist. This soundscape was composed using recorded sounds as raw material, a method known as musique concrète, a French term for concrete music.

The RedBull Hardline event, held annually in mid Wales, is renowned as one of the most demanding mountain bike races globally. The illustration celebrates a decade of the event by representing the number 10 as a dynamic visual journey of the entire Hardline track.

S.170 BIKE LAUNCH CAMPAIGN

For: Atherton Bikes

Working alongside the Atherton Bikes team, I developed the visual identity for the S.170 launch campaign, along with all assets for use across digital and physical channels.

The Myr Tree

For: Hubbub, Suntory Beverage & Food GB&I, Forestry England

The one million year old tree in the Forest of Dean, England. The sculpture was created for an anti-littering campaign ‘Love Your Forest’, with a purpose of visualising the passage of time by imitating a tree’s growth rings.

What Made Me

For: BP, Interac Corp, TEDx Euston, Shed Birmingham, Concordia Enschede, Tent Rotterdam, Plus X Brighton

Participatory art exploring the fundamentals of what shapes us as individuals. Through a visual language that uses colour, line and grid composition, the participants become the creators of a visual data map.

Poets’ Path

For: Faber & Faber, Bloomsbury Festival London

An interactive, poetry-writing installation within the arbour in the Russel Square Gardens, London. The participants were asked to create short, one-line poems by connecting words extracted from three famous poems published by Faber&Faber across three different eras.