10 Years of Red Bull Hardline

The Red Bull Hardline event, held annually in mid Wales, is renowned as one of the most demanding mountain bike races globally. The illustration celebrates a decade of the event by representing the number 10 as a dynamic visual journey of the entire Hardline track. Starting from the top of the track, the perspective shifts gradually as the viewer follows the intricate details and features of the course.

This shifting perspective symbolises the various viewpoints associated with the event, such as that of the rider navigating the course and the spectator witnessing the action from different angles.

The illustration, commissioned by Red Bull, was printed by Helfare on the official merchandise, hoodies and t-shirts.