branding —
S.170 BIKE LAUNCH CAMPAIGN
Working alongside the Atherton Bikes team, I developed the visual identity for the S.170 launch campaign, along with all assets for use across digital and physical channels.
DYFI BIKE PARK - TRAIL MAP
Set in the heart of Dyfi Forest on the edge of Snowdonia, the 650 acre bike park features red and black grade trails hand-crafted by Dan Atherton and his dig crew. The goal was to create a bespoke map by building all of its elements from scratch, while using colour gradients and scale to create a sense of depth.